Problem
How do you leverage the success of a physical creative tool for self-expression and translate it into digital form?

Solution
To expand Sharpie’s role as a tool of self-expression digitally, we created an ecosystem platform called “Don’t Leave it Blank” to help connect physical and digital creative experiences. The “Don’t Leave it Blank” platform allowed customers to doodle, design and paint on products—and then sell their creations on the same platform. It brought together a community of creators and entrepreneurs.