REGRESSION
MEETS PROGRESSION
REGRESSION
MEETS PROGRESSION
Brand
Orencia (Bristol-Myers Squibb)
Agency
MRM
Platform
Digital, mobile
Role
VP Creative Director
Problem
Since rheumatoid arthritis is irreversible, the sooner the right treatment starts, the higher the chance of slowing down progression of the condition. Unfortunately, patients and their caregivers aren’t fully aware of the symptoms, resulting in late diagnosis and treatment.
Solution
We developed an interactive kiosk using augmented reality (AR) technology that demonstrated the physical regression of patients’ hands and how early diagnosis and treatment can slow down the disease progression.
Brand
Orencia (Bristol-Myers Squibb)
Agency
MRM
Platform
Digital, mobile
Role
VP Creative Director
Problem
Since rheumatoid arthritis is irreversible, the sooner the right treatment starts, the higher the chance of slowing down progression of the condition. Unfortunately, patients and their caregivers aren’t fully aware of the symptoms, resulting in late diagnosis and treatment.
Solution
We developed an interactive kiosk using augmented reality (AR) technology that demonstrated the physical regression of patients’ hands and how early diagnosis and treatment can slow down the disease progression.