Problem
How do you maximize the time given during a pitch to address the initial ask in an RFP while also selling additional ideas and exposing the client to a wider range of capabilities and services?

Solution
As a digital-centric agency, we were invited to present ideas for a digital sales aid for Brilinta, a blood-thinner medication from AstraZeneca. Knowing we had much more to offer the brand, we opted to present our extended branding and strategy capabilities as well. This strategic move helped us become Brilinta’s digital agency of record.

One of our first engagements involved establishing the brand’s identity and digital strategy in the US across digital, product packaging, print, photography, and video for both healthcare professionals and patients.