PATIENTS
MEET REALITY
PATIENTS
MEET REALITY
Brand
Orencia (Bristol-Myers Squibb)
Agency
MRM McCann
Platform
AR, mobile
Role
Creative Director
Problem
One of the first barriers to treating rheumatoid arthritis is how we can help patients recognize they have the condition, or at least the symptoms.
Solution
We created an exercise mobile app that is both a diagnosis and a treatment motivation platform. The app challenges patients to perform daily activities, like driving or peeling an orange, and to compare their performance with others and share the results.
Brand
Orencia (Bristol-Myers Squibb)
Agency
MRM McCann
Platform
AR, mobile
Role
Creative Director
Problem
One of the first barriers to treating rheumatoid arthritis is how we can help patients recognize they have the condition, or at least the symptoms.
Solution
We created an exercise mobile app that is both a diagnosis and a treatment motivation platform. The app challenges patients to perform daily activities, like driving or peeling an orange, and to compare their performance with others and share the results.